Table of Contents
What is Google Ads?
Google Ads is also known as Google Adwords. It was launched in 2000. Google Ads, developed by Google, is an online advertising platform. Google Ads are useful for businesses to display ads on Search Engine Result Page (SERP). By advertising the content on SERP, companies can get valuable insights, reach their target audience and gain profits. We can also create campaigns with Google Ads using different campaign types and formats. Advertisers can use ads like text ads, display ads, responsive ads, shopping ads, image ads, video ads and mobile app ads.
Google ads are a marketing place where companies or businesses pay a certain amount to rank their websites on the top of Google search engine pages, based on relevant keywords.
How does Google Ads work?
We can say, that Google ads are an auction where businesses bid to have their ads shown. It’s simply bidding money for clicks. The one who pays the highest amount stays on top of the search engine page. But, that is not always true because Google combines payment and quality scores. Quality score means how Google Ads specifies who has the best ad to show for a particular keyword.
Your ads will get views (impressions) and actual clicks. The click-through rate (CTR) is calculated by dividing impressions by actual clicks. A higher CTR means that your ad and keyword are better than those that have a lower CTR. When your ad is shown on the search engine result page (SERP), it receives an impression. Those who see your ad and click it to land on your page get a higher CTR.
You may also like our content on Books for Entrepreneurs.Types of Google Ads Campaign
Search Ad Campaign
Those ads displayed on Search Engine Result Pages (SERP) are search ads. Search ads display your ad in the place where most people search for their query i.e. on Google. Making search ads is user-friendly and easy to use and gathers more views and clicks.
Display Ad Campaign
Display ads are typically images related to the user’s query. Images capture the user’s attention more than the web content. Display Google ads are also known as Google Display Network.
Video Ad Campaign
Like Google, YouTube is also a search engine. If a user is streaming a video, a video ad pops up, to grab their attention.
App Ad Campaign
App ad promotes the mobile application whenever an ad is displayed on Google Search, YouTube, Google Play and more. It is different from other ad campaigns as it involves displaying ads by providing Google with your app’s information.
Shopping Ad Campaign
Another Google Ad is a shopping ad campaign. These ads are displayed on the Search Engine Result Page (SERP) with the product description like price and product image. Shopping ads allow us to promote products directly.
How to create Google Ads?
Set up your Google Ads account.
Search Google Ads in the browser which will lead to Google Ad’s page and now you can easily sign in with a Google account.
Create a new campaign.
Go to the ‘Overview’ tab and click the ‘New Campaign’ button. Now, you will see a page where you can have the ad’s objective.
Select an objective
Here, we will select ‘Creating a campaign without a goal’s guidance and click on the ‘Continue’ button.
Select campaign type
Now, there are various types of campaigns for our ads. Based on our interests, we choose the sort of campaign. Let us click on the ‘Search’ campaign and continue. Now, we use ‘website visits’ to drive our ads on websites and write the name of our business. Then, we give a suitable ‘campaign name’ to our ad.
Bidding
Inside the bidding window, we can apply filters so that the ad is visible to specific customers.
Campaign Settings
Network:
Search Network: If we choose a search network, our ads will be shown to Google Search results and other Google sites when users search for a keyword.
Display Network: Choosing ‘Display Network’ will show your ads on platforms like Google, YouTube and others.
Location: You can even choose an area according to your customer insights.
Language: You can choose languages that are familiar to your customers.
Keywords and Ads: Google ads automatically suggest relevant keywords according to your website. But, you can plan your keyword using another tool called ‘Keyword Planner’.
Budget
You can also set a daily or weekly budget according to your preference.
Now, our ad campaign is ready to be published.
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