August 21, Kathmandu.
Jagadamba Motors Pvt. Ltd., the official distributor of Proton vehicles for Nepal, has launched a TVC film titled “Redefine Your Everyday” for the compact electric SUV Proton e.Mas 5, which was recently introduced to the Nepali market.
To establish the concept of “Redefine Your Everyday,” the TVC film presents four different stories connected with work, family, creativity, and travel.
From a young entrepreneur at a critical juncture in their career to an artist seeking creative spaces, friends embarking on a journey without a concrete plan, and a family spending time together – these stories illuminate the diverse realities and dimensions of modern urban life.
Instead of solely focusing on technology, this campaign showcases how the e.Mas 5’s spacious interior, comfortable design, and versatility redefine these daily experiences.
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The core message of the story is that redefining or making everyday life meaningful sometimes isn’t just about bringing big or special changes, but about making the moments we live a little more comfortable and beautiful.
The Proton e.Mas 5 had garnered the highest interest and bookings from customers at the recently concluded NADA Nepal Mobility Expo 2026. Available in Prime and Premium variants, the Proton e.Mas 5 features excellent functionalities such as rear-wheel drive, G-Traction control, 32 smart storage compartments for goods, a 70-liter front trunk, a 14.6-inch Full-HD touchscreen, and Vehicle-to-Load (V2L) capability.
The company has announced that following the launch of the main TVC film, which includes excerpts from all four stories, four short films based on each story will be progressively released through Proton Nepal’s digital platforms in the coming weeks.
For more: Proton e.Mas 5 Redefine Your Everyday TVC Campaign
